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How to Start Your Fashion Brand

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Contents

Introduction

Introduction: How to Start Your Fashion Brand

CHAPTER1

Chapter1: Do you Really Want to Start a Fashion Business?
Key Learnings: Do You Really Want to Start a Fashion Brand?

CHAPTER2

Chapter2: Identifying Your Market Segment
Chapter2: Brand Communication Strategy
Key Learnings: Market Segments & Brand Communication
CHAPTER2: Quiz

Chapter3

Chapter3: The Lifecycle of a Fashion Business
Key Learnings: The Lifecycle of a Fashion Business
Chapter3: Design & Development - Market Research
Chapter3: Design & Development - Understanding Fashion Trends
Chapter3: Developing a Collection Plan
Key Learnings: Design & Development + 3x Tasks
Chapter3: Quiz

Chapter4

Chapter4: Production
Chapter4: Sourcing a Manufacturer
Key Learnings: Production & Sourcing a Manufacturer

Chapter5

Chapter5: Sales & Distribution
Chapter5: Navigating the Wholesale Channel
Chapter5: Showrooms & Trade Shows
Chapter5: Direct to Consumer
Chapter5: International Fashion Weeks + Sales Window
Chapter5: The Role of a Buyer
Key Learnings: Sales & Distribution
Chapter5: Quiz

Chapter6

Chapter6: Marketing
Chapter6: PR
Key Learnings: Marketing & PR

Chapter7

Chapter7: Why Do I Need a Business Plan?

Outro

Final Thoughts
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